“Simplicity is the ultimate sophistication.”
― Leonardo da Vinci
Living in the information age we are constantly bombarded with distraction. Research has shown that productivity and decision- making capabilities become inhibited as the number of choices or the availability of information becomes greater. If taking strategic massive action has a direct correlation with producing results, we need to make that process as easy as possible.
A large study on grocery store product placement and consumer behavior found that having more choices of one particular product actually led to fewer overall sales of that product category. For this study a large grocery chain used […] Read more