Keep it Simple

Keep it Simple

“Simplicity is the ultimate sophistication.”

― Leonardo da Vinci

Living in the information age we are constantly bombarded with distraction. Research has shown that productivity and decision- making capabilities become inhibited as the number of choices or the availability of information becomes greater. If taking strategic massive action has a direct correlation with producing results, we need to make that process as easy as possible.

A large study on grocery store product placement and consumer behavior found that having more choices of one particular product actually led to fewer overall sales of that product category. For this study a large grocery chain used peanut butter as its test product. For a couple weeks the store had up to a dozen different types of peanut butter all clearly displayed, cameras watching consumers decide what brand to choose were studied as well as over all sales of peanut butter in general. For the next 2 weeks, only 2 peanut butter options were given. The results were significant. Sales for peanut butter as a product class rose considerably when there were only 2 choices. Also the time people spent to reach for the peanut butter and put it in the shopping cart was also much shorter. The results showed that some people when given so many options, gave up on buying the product all together. The amount of options seemed to overwhelm people.

This story illustrates that sometimes too much noise or information can prevent immediate action. If action helps lead us to results; distraction and the feeling of being overwhelmed need to be eliminated. If we make things to complicated or too cluttered we may be preventing action.

How does this concept apply your current life? Lets now take a look at the “clutter” that can distract us.


List things in your life that may be acting as “clutter”: (eg. This may be actually clutter like a messy work space; room; home etc. or social media pop up messages; apps, people; media etc)


Now take a look at your list. What can you do about it right now? Take action to “clean” up the distractions and begin to “simplify” things. This will be an ongoing challenge and a daily battle, but awareness and action will help you make daily improvements in this area.